Challenges and Strategies for the Development of Museum Cultural and Creative Products

Abstract

Driven by both policy guidance and rising consumer demand, the development of cultural and creative products in museums has become a vital channel for the living transmission of cultural heritage. However, the current development of such products generally faces practical challenges, including severe homogenization, superficial cultural exploration, and a one-dimensional approach to design translation. This paper examines the current state and design models of cultural and creative products in museums both domestically and internationally, analyzes their superficial and underlying issues, and, based on a consumer questionnaire survey, systematically analyzes the demand structure and preference characteristics of users regarding these products. The study found that consumers’ evaluation of cultural and creative products has expanded from superficial criteria such as “aesthetic appeal” and “souvenir value” to multidimensional indicators including “cultural depth,” “practical functionality,” and “educational value.” Based on these findings, this paper proposes a set of strategies, including establishing a mechanism for selecting cultural elements, strengthening the translation of cultural connotations, and promoting scientific design decision-making, to provide guidance for the high-quality development of museum cultural and creative products.