AIGC-Driven Research on Innovative Design and Diversified Development of Marine Cultural and Creative Products

Abstract

In recent years, the cultural and creative industries have been evolving gradually toward innovation, diversification, and personalisation. Against the backdrop of continuously strengthened global cultural development, the cultural content sector is widely regarded as having the potential to grow into a key pillar of the national economy. Such cultural content can convey and narrate multidimensional information—encompassing regional culture, historical memory, and geographical landscapes—thereby providing narrative resources for the construction of product value. This paper focuses on the product-oriented development of marine culture–related content, arguing that it not only holds value for cultural dissemination and image building but also helps stimulate public attention to and identification with marine culture. The study aims to employ a literature review and conceptual analysis to systematically examine the definitions and classification standards of cultural and creative products across various countries and coastal regions, and to further analyse the current development status and significant challenges of marine cultural and creative products.

Meanwhile, by combining observation and case study methods, the research investigates key factors such as design connotation and representational approaches, which distil actionable design strategies. Finally, after a thorough integrative analysis, the paper systematises and summarises promotion and application approaches for marine cultural and creative products, and concludes. The results suggest that marine cultural and creative products should strike a synergistic balance among innovation, practicality, aesthetics, and cultural connotations. In response to current issues such as convergent product forms, superficial content expression, and insufficient cultural depth, this paper argues that design upgrading can be promoted through generative artificial intelligence, enhancing creativity and experiential value by means of more refined product expression and richer cultural narratives, thereby alleviating homogenization. Furthermore, this paper proposes that the development of marine cultural and creative products should be based on a user-experience-oriented human-centred design philosophy, promoting deep integration with cultural tourism, education, and digital media industries, thereby facilitating market adaptation and sustainable dissemination, while emphasizingemphasizing innovation.